Swirl ads function in two ways: first, there’s the initial banner view, whose animation is triggered by the user’s scrolling down a page. Within this mode, users can rotate the product and zoom in to explore its details more closely. If they like what they see, there’s a prompt to open the experience in a full-screen view, enabling greater detail and additional features.

For Samsung we did only a proposal, while the Purina Beyond was produced.

In collaboration with: Ezgi Ozbakkaloglu, Tommy Lacoste and Michela Nicchiotti

2020 MEDIAMONKS