The (pro active) idea of an elderly walking service is created after we saw how busy everyone around us was with pursuing their career. We spend such little time (as Y generation) with our family, especially with the elderly.

This campaign is designed to create awareness and let people think about the fact that even some dogs are treated better than those seniors. We have chosen for the condescending name “walking service” because it would initiate a dialogue.

Made in collaboration with Huib Dieltjens

Published in: De Duinkoerier, BN de Stem, Brabants dagblad.

2017