Concept and Art direction:
Just Dance & Rabbids
I was part of the Ubisoft team, which was awesome. We created two concepts for the China market.
The debrief for Just Dance: Create a launch campaign for Just Dance that communicates the game’s key benefits of fun & fitness while modernizing the overall visual aesthetics across the right digital and social channels.
The debrief for Rabbids: Create a launch campaign for Rabbids that celebrates both the heritage of the Journey to the West lore and the crazy world of Rabbids in a cross-generational adventure through the right digital & social channels.
Made in collaboration with: Sjoerd Wingens, Brandon Tucs, Felix Zou & Neil Lee
2020 MEDIAMONKS