Concept:
Trek? Bakker Bart.

Starting Point: A reward is at its absolute best when you've worked hard for it. Treating yourself after an achievement. That's delightful.

Insight: The prime moment for Bakker Bart is undeniably when you're craving something. No matter what it is. That’s why we came up with: Trek? Bakker Bart.

Made in collaboration with: Daniël Snelders en Raymond Bloem

PITCH WIN! HAN SNEL 2023