Concept and copy:
Kruidvat Full & Care mascara

With Full & Care Mascara by Kruidvat you won’t have to choose between long or hydrated lashes. It’s the best of both worlds so we decided to put all focus on it. Also by using frames in photography we literally put focus on your beautiful, long and hydrated lashes.

We made this campaign work on multiple mediums; a print ad, security gate, magazine bus also online.

Things that needed to be done:
- Full concept
- Art and photography
- Copy poster, magazine and online

2022 EIGEN FABRIKAAT