Art Direction and copy:
HP Campaign

What's better than to capture Didi Shanna (a Dutch Influencer) on the go as she creates content on her super flexible HP Spectre laptop? When creating Youtube or Instagram content we will show that neither too much sun, fun, nor too much movement will get in the way of her creative process.

Things that needed to be done:
- General brief with mood, feeling, color scheme and influencer options.
- Creating storyboards (all Fit For Format)
- Briefing and supporting the chosen Influencer Didi Shanna
- Keeping an eye on the Art Direction (content in general but also the editing parts)


Made in collaboration with: Michela Nicchiotti, Didi Shanna and the IMA

2020 MEDIAMONKS

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